Technology innovator; DXN’s Sydney data centre opening

 

“I have had the privilege of knowing David for the past ten years from a very unique position that of being a key supplier partner to David, and as a customer. As a customer of Change lead, I found that David truly listened to our expectations, tailored, and delivered an approach that added to our event. David communicated very effectively before the event, shared previous experiences for our benefit on the day and integrated himself with ease into our team. He was truly a DXN team member for a day; our team felt and commented on this. His professional experience and ability to communicate with insights are rare. I would highly recommend CHANGE lead for your business.” Matthew Madden CEO, DXN

The customer opportunity

The increasing demand for edge computing capability and the successful exporting of modular data centres within reconfigured shipping containers presented DXN with an opportunity to share their story at their Sydney data centre opening.

Imagine a shipping container, with a door into a data centre that is certified and patented. This is cutting edge technology for the edges of the world and DXN have clients in many parts of the world. It’s like Dr Who’s tardis being transformed into a fully functioning data centre.

The event attendees included two federal ministers, analysts, investors, clients and potential clients. The CEO of DXN invited the founder of CHANGE lead ® David Banger to be the master of ceremonies, deliver a brief keynote and chair a lunch in their data centre.

Approach     

We approached the event as a member of the DXN team, planning the schedule of the day, hosting the arriving dignitary support staff ensuring they were well briefed, ensuring smooth transitions between the speakers and making sure the event ran smoothly for the two hundred attendees. We partnered with DXN to ensure our messaging complemented theirs entertaining and informing the attendees.

We emphasised that these types of services are important for many enterprises as they strive to achieve their digital potential. Remote populations benefit with the ability to access information, interacting and transacting with it. With organisations being able to create scale across many locations. The combination of these technology innovations is the ingredient of a successful digital ecosystem.

Outcome 

The hundreds of attendees at the opening were professionally hosted and mingled with, we chatted and responded to questions. The lunch offered attendees the opportunity to explore the technology and the DXN business in more detail, we facilitated these conversations and encouraged the lighter moments.

Attendees left understanding DXNs multiple ‘edge clients’.

  • Synergy Power and the demolition of the Kwinana power station with multi-faceted requirements to keep services running, the solution consisted of racks and UPS with battery back-up. This was only possible through a range of DXNs unique patents
  • The design and manufacture of three 20ft modular data centres that were ISO certified for Resolute Mining for a site in Queensland and another abroad in Western Africa
  • APEC summit in Papua New Guinea for summit delegates and media, 1000s of people experienced an uninterrupted and seamless technology experience
  • The designing and construction of two modular sites in the Cook Island for Avaroa Cable Ltd, these sites connected Samoa, Niue, Rarotonga, Aitutaki, Tahiti and Bora. Some places many of us have not heard off now have services that many of us take for granted.

Results  

The event was a success with attendees commenting on the length of formalities being appropriate, the overall tone being informal and informative. The analysts and media reported on the event and data centre opening.

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